Thursday, 21 January 2010

DPS Music Magazine Analysis

This is a double page spread from the magazine Kerrang.
The text on this page is very minimal and is dominated by large images and further smaller ones.The form of the text of set out in two rows which is a typical form of text in magazine and newspapers. This makes the text simple to read and makes it look like there is less text so the reader does get bored. There is a quote from the band, my chemical romance, which is in a large font at the top of the page. This is there as the quote is interesting and makes the reader want to read the article on the band. Also the words "the best mcr" are in a different colour and size to the rest of the text as the reader will first see this and will be interested in the article. Kerrang magazine would fit into the music genre with other magazine such as; NME, MOJO and Vibe. The purpose of the text is to inform the reader on what the band are getting up to and writing on other subjects the target audience will be interested in. Also it keeps the target audience interested so they want to keep buying the next Kerrang magazine. The unique selling point of this page is information it has on chosen bands and the off stage images it has to shows the reader while reading the magazine. Also phrases such as "world exclusive" is a unique selling point as it gives the reader the feeling of been lucky enough to reader this article on the band and that only the readers of Kerrang with know what was written. I would say the target audience for this magazine would be 16-28 years old as the images reflect this age group and on most research this is the age group that attend and read these type of magazines. I would also say that the target audience would consist of more male readers than female as all images contain males and some of the lexis used by bands are more male orientated. This text appeas to the target audience with exclusive interviews and information on big bands which the target audience is most interested in and like to know about. Also the images provide an appeal to the target audience as on this occasion they display life off the stage as there are pictures of the band in the recording studio which illustrates that its not all fun and these people do have to work hard in order to succseed. The use of the colour black displays the mystery for bands in the music industry and gives the feeling of the unknown. Also the red used represents the masculine side of the magazine and can indicate fear and danger into the page. The ratio of images to text much favours the images are the images can sometimes put the picture across better than text and images will always be favoured than text. I think the text does follow the conventions of its genre as it contains music lexis, music images and looks like a magazine of it genre. The text inspires me to possibly use more images than I origionally thought and to make my masthead interesting to the target audience.

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