After much research on music magazines, I have found that numerous ways of designing a magazine can affect the appeal and the target audience. This has given me many ideas to achieve the best magazine that I can design for my target audience. I know that I can use technical codes such as, colour, font, size, mast headings and others to make my magazine fit into the correct conventions of its genre.
The intended audience for my magazine will people people around the age of 16-24 as this is the age group I can relate to and I find that people of this age group tend to be the main target audience for music magazines and are a large percentage of the population that purchase these magazines. The purpose of my product will be to appeal to the target audience with technical codes and make them interested in my magazine by making it unique to its genre. I intend to use many key selling points to make my magazine unique and help it stand out if it was a magazine on the shelves in a shop. I will use unique selling points (USP) such as:-
- Short sentences
- Interesting information
- Large font
- Colours that appeal to the audience
- Lexis that grabs the comsumers attention e.g. free, exclusive
- Interviews with artists/bands
My approach to this magazine will give an edge on any other music magazines out at the moment as I will use my USP's to appeal to the target audience to encourage them it is the best magazine to purchase and has many good features about it. Also I think the use of exclusive images will give my magazine that edge on the others in the market.
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