Secondary Research into Target Audience

For my magazine I would like my taget audince to be between the age of 16-24. This is because I can easily relate to this age group with being 17, also I feel that this age group is one of the biggest buyers audience for magazines in the UK. The type of 16-24 years old I will target is the indie kids as this is the genre of person that is most likely to attend music festivals, music gigs and be most involved in participating in music themselves. Indie kids are also the target audience for other magazines such as; NME, Kerrang and Vibe. These magazines are big sellers as the 16-24 years old indie kid is a huge market and it is still growing with the music scene increasing in popularity. Men mainly dominate the purchasing and consuming of these magazines with 62% of men to a fewer 38% of females in the Vibe magazine and 69% males to 31% females in NME magazine. This shows me that I could lean more towards a male magazine but still include the female aspect of the it. I would also look to target the full-time workers and students as they both make up 81% of NME's customers which shows me that I would need to target these people as NME is a successful magazine. As a result of my target audience being of the age of 16-24 I will main use clothing brands such as topman, premark, fred perry, river island etc. I shall use lexis based on the target audience and use props related to the age of my taget audience. This is all because these are the typical items a person of my target audience would use or own in every day events.