Contents Analysis

This is a contents page from a yoga and health magazine.

This text is formatted in a much more complicated way the the previous two I have analysed. The page has a lot more on it and consists of more images and more text than a typical contents page. The main heading is much bigger than the rest of the text as it is there to to display the type of magazine and the title of it. Also the text is in a printed and easy on the eye font to show the relaxing feel of the magazine and yoga itself. The genre of the magazine is health and contains information on life-style, fitness and diet. The aim of the text is to is to inform the reader on what the magazine contains and what page to find it on. The purpose of this is to make it easier for the reader to find what they are looking for or just to select pages on what they are most interested in. The unique identity of this text is the information and page, which every reader can identify as a contents page. I think the target audience for this magazine would be 25-40 as it is a very spiritual magazine and most people of this age like to keep fit and athletic. I can tell the magazine is a spiritual magazine as it contains lexis such as; a spiritual almanac, wisdom and peace pagoda. This type of lexis sooths the reader and makes them feel comfortable and relaxed. I also think the target audience would favour the female as the images mainly contain women and the interviews that are advertised on the contents page are all interviews with women. The text appeals to the target audience as it use lexis on the health topic and has interviews to give the reader tips and information on the subject. I think this appeals to the target audience as they are interested in learning more about health and yoga to improve their own health at home. The two colours used on the contents page are blue and white. White represent purity, cleanliness, innocence and blue represents carming. These two colours are representing the feeling that yoga and a healthy life-style gives you. Also they are both easy on the eye and create a relaxing feeling to the magazine. The images are in correct proportion to the amount of text on the page as the text is most important but the images help to display the information on the page. I think the text follows the conventions of its genre with lexis such as; massage, peace, thoughts and wisdom. All these words represent the genre it follows and helps to appeal to the target audience. Also the images display the genre with peaceful, fitness images being used. The text inspires me tonot use too many colours as it could make my magazine too strong on the readers eye and not appeal to them as much.