Tuesday, 16 March 2010

Questionnaire results

I handed out eleven questionnaires and found a lot of useful information from the results which contributed to the design and production of my product.

Gender : Male ( 7 ) Female ( 4 )
Age : 10-15 ( 1 ) 16-21 ( 7 ) 22-28 ( 0 ) 29+ ( 0 )
Concerts per year : 0 ( 2 ) 1-2 ( 1 ) 3-5 ( 6 ) 6+ ( 2 )
Favourite music magazine : NME ( 6 ) Kerrang ( 2 ) MOJO ( 1 ) Vibe ( 2 )
Type of music they listen to : Rock ( 4 ) R&B ( 6 ) Indie ( 6 ) Rap ( 2 ) Classic ( 0 ) Dance ( 4 ) Dubstep ( 3 ) Techno ( 3 )
Favourite artist/band : Kasabian, Muse, Oasis, The enemy, Kings of Leon, Young Guns, Spice Girls, The Maccabees, Florance and the Machine, The Killers
Preference for front cover : Images ( 9 ) Big headings ( 4 ) Text ( 0 )
Colour preference for front colour : Red ( 3 ) Blue ( 2 ) Orange ( 3 ) Pink ( 2 ) Black ( 6 ) White ( 1 ) Yellow ( 1 ) Purple ( 3 )
Eye catching for a magazine on a shelf : Free bees, Large image, Big title, Celebrities, Bright colours.

From my results, I clarified that my target audience would be between the age of 16-21. I also thought that I would have to target the same type of audience as NME do as they have a lot of the target audience I am trying to target and I thought that my audience would also be quite indie and rock star style as they were the largest type in my questionnaire results. I also thought that for my magazine I would need to include colours like black, red and blue as they are the colour chosen from my questionnaire research. As well as this I knew I would have to include a large image on my front cover and add bright colours, free bees and other images to make my front cover stand out and successful to appeal to my audience. After analysing my results I carfully choose my colours, imges and advertisments for my product to give the biggest appeal possible to my target audience.

No comments:

Post a Comment